Author: Kevin Tao
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How to Build Trust with Customers: A Founder’s Playbook
Most advice on how to build trust with customers is too clean. It sounds like it came from a conference slide. Define your values. Polish your brand voice. Post testimonials. Be transparent. That stuff is fine. It’s also incomplete. Trust doesn’t come from a slogan. It comes from what you do when a customer is…
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How to Calculate Production Costs (The Founder’s Guide)
You’re probably in the same spot I see all the time. You got a quote from a supplier. You added shipping. You picked a retail price. On paper, the product looks profitable. Then cash keeps leaking out, reorders feel stressful, and every sale seems to create work instead of money. That usually means your production…
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Format Income Statement: A Founder’s No-BS Guide
Most advice about the format income statement gets the job backwards. People act like the point is compliance. Fill out the rows. Match the accounting template. Hand it to your bookkeeper. Done. I think that's lazy advice. You are not building this document to impress an accountant. You are building it to answer one brutal…
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Soho House Application: Your Guide to Membership
Most Soho House advice is backwards. It tells you how to look desirable to the club before asking whether the club is desirable for you. I think founders should flip that. A soho house application is not a college essay, and it isn't a status game worth winning at any cost. It's a business decision…
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How to Write a Value Proposition That Actually Converts
I once spent a week polishing a homepage headline that I thought sounded sharp. It was clever, polished, and completely useless. People read it and still asked, “Wait, what do you do?” That’s the trap. Founders fall in love with sounding smart when they should focus on being obvious. Why Most Value Propositions Are Useless…
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Ecommerce Business Loans: Your Guide to Funding Growth
You’re probably in one of three spots right now. You have a product that’s starting to work, but inventory keeps eating your cash before revenue lands. Or your ads are finally converting and you need more budget fast, before the window closes. Or you’re still early, trying to figure out whether taking money is smart…
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Top Vendor Relationship Management Best Practices for 2026
Your biggest vendor problem usually starts like this. You’re three days from a launch, a supplier misses the date, your inbox fills up, and suddenly the person who sounded dependable on the sales call is nowhere to be found. Now you’re burning cash, apologizing to customers, and trying to fix a mess you do not…
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7 Best Networking Groups for Entrepreneurs in 2026
Most networking groups are a waste of time. You show up. You shake hands. You collect business cards you’ll never use. You have the same thin conversations with five people who all want something. Then you go home and tell yourself it was “good to get out there.” It wasn’t. It was cardio with nametags.…
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10 High-Impact Sales Training Videos for Founders
You're the founder. You're also Sales Rep #1. You built something real. Maybe it's a product, maybe a service, maybe the first version is still held together with duct tape and caffeine. But now you have to sell it, and that part feels weird. You don't want to sound pushy, fake, or like the kind…
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Stop Going It Alone: How to Find Your Tribe
You’re probably reading this after another long day of trying to build something out of nothing. You finished your job, or maybe your client work. You opened your laptop again. You bounced between Shopify, Figma, Notion, Slack, your notes app, and a dozen tabs with advice from strangers who all sound confident and somehow useless.…
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