Stop writing job ads like you're filling a slot on an org chart. You're writing a filter. And if your filter is sloppy, you'll pull in sloppy matches.
That matters because volume is not your friend. In the U.S., every live job ad gets an average of 250 resumes, and recruiters spend only 6 to 8 seconds reviewing each one, according to StandOut CV's summary of Glassdoor resume statistics. If your ad is vague, you won't just attract fewer people. You'll attract the wrong people, waste time screening them, and miss the builder you wanted.
I'm going to be honest with you. Your last bad hire was probably your fault. You wrote a generic job ad that attracted a generic, uninspired candidate. You can't build a bold, kind company with people who don't share those values. Here at Chicago Brandstarters, we believe you should help the kind givers become millionaires. That starts with how you write your first job ad.
If you want more baseline structure before you get specific, skim these RedactAI job description examples. Then come back and make your ad sharper, more honest, and more selective.
1. Founder-Focused Community Manager Job Ad Template
If I were hiring a community manager for founders, I would not start with “3 to 5 years of community experience.” I'd start with “you know what founder loneliness feels like.” That's the actual job.

A strong job ad example for this role sounds human. It should tell candidates that they'll host real conversations, protect confidentiality, and build trust between people who are tired of fake networking. If your company values kindness and boldness, say that plainly. Don't hide it behind “excellent stakeholder management.”
I'd also read Chicago Brandstarters' advice on hiring your first employee before posting anything. Early hires shape your culture fast, and community roles shape it even faster.
Use founder language, not corporate language
Your ad should call for operator energy. That means people who've run a side project, worked inside an early-stage startup, helped founders through ugly moments, or built relationships without turning every conversation into a sales call.
Try language like this:
- Who you are: You've built trust with founders, operators, or creators who don't open up easily.
- What you value: You choose honesty over polish, confidentiality over gossip, and generosity over self-promotion.
- What you've done: You've run dinners, online groups, founder calls, or peer communities where people helped each other.
- What you reject: You don't confuse networking with caring.
For role details, review these key duties for community managers, then strip out anything that feels too generic for founder-led work.
Practical rule: If your community manager job ad could also hire someone for a generic corporate Facebook page, the ad is too weak.
Later in the process, give candidates a screening question like: “Tell me about a time you helped a founder, creator, or builder through a hard stretch.” That answer tells me more than a polished resume ever will.
If you want candidates to feel the work before they apply, use video.
2. Skills-Based Operator Position Template
Degrees are easy to list. Real capability is harder. That's why most founder job ads default to weak shortcuts.
A better job ad example for an operator starts with proof of work. I want to know what someone has built, fixed, shipped, or improved. I care less about whether they had the “right” title while doing it.

If you hire for a service-heavy operating role, look at Chicago Brandstarters' service business manager page and notice the bias toward practical execution. That's the standard.
Replace requirements with evidence
I like changing “Requirements” to “What you've likely done.” It lowers fake barriers and forces specificity.
Write lines like these:
- You've likely done: Run customer support while fixing broken ops behind the scenes.
- You've likely done: Managed a launch, vendor issue, inbox mess, or fulfillment problem without drama.
- You've likely done: Built a simple system in Notion, Airtable, Google Sheets, or your own messy spreadsheet because the team needed something now.
- You've likely done: Learned a tool on the fly instead of waiting for training.
This structure attracts people who know how to build. It also screens out title collectors.
For these hires, ask for work samples or a short paid trial. If you use a case-study step, keep it grounded. One useful model for analytical or technical roles is a take-home completed over 4 to 7 days, followed by a 45 to 60 minute panel presentation, with the submission organized into an executive summary, methodology, 3 to 5 findings, recommendations, and an appendix, based on the University of Miami's data analyst case study interview guide.
I'd rather interview a self-taught operator who's shipped real work than a polished candidate who only knows how to talk about work.
Use plain words. “You can figure things out” beats “you thrive in ambiguity.” Every time.
3. Values-Driven Cultural Fit Job Ad Template
Most “culture fit” job ads are lazy. They use fuzzy words like passion, energy, and attitude, then wonder why they hired a smooth talker who drains the room.
If kindness and boldness matter, put them in the ad like you mean it. Don't tuck them into a paragraph at the bottom. Lead with them.
Start with belief, then define behavior
I'd open with something like this:
We believe kind givers build better companies than takers do. We want people who help, tell the truth, work hard, and don't need to dominate the room to matter.
That immediately changes who applies.
Then get concrete. Don't say “must fit our culture.” Say what that looks like in practice.
- Kindness: You help teammates without keeping score.
- Boldness: You say the hard thing early and respectfully.
- Confidentiality: You can hold sensitive conversations without turning them into gossip.
- Humility: You can be excellent without making every room about you.
Most founders get soft. They try to sound welcoming to everyone. Don't. You're not hiring everyone. You're hiring people you trust to build with you.
There's also a language trap here. If your ad leans on gendered words or chest-thumping “killer instinct” language, you'll repel good candidates before they even start. Witty Works' roundup on gendered wording in job ads cites research saying gender-neutral wording can increase responses by 42%.
Add values questions to the application
Don't wait until the interview to test character. Put it in the form.
Ask things like:
- Give-first behavior: Tell me about a time you helped someone without expecting anything back.
- Conflict style: Tell me about a hard conversation you handled directly and kindly.
- Ego check: What kind of teammate drains your energy, and why?
- Mission fit: Why does a kind, bold community appeal to you?
A good values-driven job ad example should attract givers and repel takers. If a self-promoter reads your post and feels unwelcome, good. The filter is working.
4. Transparency-First Job Ad Template
Most founders write job ads like first dates. They hide the weird stuff, oversell the upside, and hope the other person won't notice until later.
That's dumb. Put the hard parts in the ad.
Tell the truth about the job
SEEK reports an average 47% increase in job applications when salary is shown in the ad, according to SEEK's guide to writing a great job ad. So yes, show pay. But don't stop there.
Tell people:
- What the role does: What fills the week.
- What's messy: Slow systems, unclear process, founder involvement, changing priorities.
- What's great: Ownership, speed, trust, room to build.
- What's not true: Don't imply scale, stability, or polish you don't have.
I like an “Honest about this role” section. It cuts through fantasy fast.
For example:
- You'll love this if: You like fixing messy workflows and talking to real customers.
- You'll hate this if: You want a tightly scoped role with layers of approval and perfect process.
- The unglamorous part: Some weeks are heavy on follow-up, admin, and problem cleanup.
- The upside: You'll shape how we work, not just execute someone else's playbook.
Candidates can handle a hard truth. They resent a hidden one.
Show the day-to-day
Good transparency is specific. Say what a Monday feels like. Say who they work with. Say whether the role is remote, hybrid, or in-person. Say what the application process looks like. Say how fast you move.
A strong job ad example answers practical questions before the candidate has to guess. If you leave out basic details, people assume you're hiding something.
And if your compensation is lower because the role has flexibility, mission, or upside, say that directly too. Adults can make tradeoffs. They just can't make them when you give them fog.
5. Peer Mentor and Advisor Recruitment Template
This is a different animal. You are not hiring labor. You are recruiting adults with experience, judgment, and options.
So don't post this like a normal volunteer ad. Write it like an invitation to give back with boundaries.
Lead with purpose and guardrails
If I wanted experienced founders, operators, or investors to mentor inside a community like Chicago Brandstarters, I'd say the mission plainly. We are here to help kind builders grow. We are not creating a hidden sales funnel for advisors.
That line matters because the wrong mentor poisons a room faster than the wrong employee does.
Write expectations like this:
- Why you're here: Help kind builders make better decisions and avoid dumb mistakes.
- What you won't do: Pitch services, hunt for deal flow, recruit clients, or turn trust into exploitation.
- What good mentoring looks like: Honest feedback, practical stories, thoughtful introductions, and patience.
- What the room needs: People who can share scars without acting like gurus.
Many founders make the mistake of flattering mentors too much. Skip that. Respect them, yes. Worship them, no. Good mentors usually don't need more ego fuel.
Make the time commitment feel real
Say what the cadence looks like. Monthly dinner. Occasional replies in a group chat. Small-group intros. Maybe a limited office-hours slot. Keep it concrete.
You should also describe the kind of people they'll meet. Former operators. Side-hustle builders. Early-stage founders. People with real ambition and real rough edges.
One thing I like from recruiting case-study guidance is the simple structure of problem, approach, and measurable result. Recruiters Websites' case study advice recommends ending with hard outcomes instead of vague praise. Use that same logic in your mentor ad. Ask mentors to share examples of where they helped someone solve a problem, what they did, and what changed.
That gives you signal. “I like helping founders” tells me nothing.
6. Midwest Values-Centered Posting Template
A lot of job ads try to sound coastal, sleek, and important. If your company is rooted in Chicago or the Midwest, that voice can feel fake fast.
You don't need to cosplay Silicon Valley. You need to sound like people who work hard, tell the truth, and show up for each other.
Write like a grounded adult
A Midwest-centered job ad example should have warmth without fluff. Directness without aggression. Pride without peacocking.
I'd use language like:
- Straight talk: We say what's going on. We don't hide behind polished nonsense.
- Hard work: We respect people who do the work, especially when nobody is clapping.
- Kindness: We help each other. We don't keep score.
- No hype addiction: We care more about what you've built than how loudly you talk about it.
Chicago Brandstarters offers a useful lens. The values are boldness and kindness. That combo matters. Kindness without backbone gets walked over. Boldness without kindness turns into ego theater.
Write the ad so a hard-working, skeptical, generous Midwesterner feels relief when they read it.
Describe culture through behavior
Don't write “we're collaborative.” Everybody says that.
Write things like:
- At dinner or in meetings: People talk plainly about what's working and what isn't.
- When someone's stuck: We help solve the problem instead of circling it with jargon.
- When someone wins: We celebrate them without turning it into status games.
- When someone acts selfishly: We address it.
That's culture. The rest is wallpaper.
If your role is open to people outside the Midwest, fine. Just make the behavioral expectations mandatory. Geography is flexible. Character isn't.
7. Builder Stage-Appropriate Job Ad Template
One reason founder hiring goes sideways is that the ad treats all builders like they need the same thing. They don't.
The person helping idea-stage founders needs a different instinct than the person supporting companies with real revenue and a team. Your job ad should say which stage the work touches.
For founders who are still early in the journey, Chicago Brandstarters' co-founder guide is a useful reminder that stage changes everything. The people problem at zero is different from the people problem at traction.
Name the stage and the kind of support
I'd write stage-specific lines like these:
- Idea to MVP: You're comfortable with messy conversations, loose plans, and people who are still testing the shape of the thing.
- Early revenue: You can help founders focus, tighten process, and stop treating every problem like an identity crisis.
- Growth stage: You know how peer groups, intros, and operating discipline change when a business has momentum.
If your role spans multiple stages, say how. Don't just write “work with founders across the journey.” That means nothing.
Spell it out. Maybe they host small dinners for people at different points. Maybe they route founders toward the next right peer group. Maybe they spot when someone has outgrown beginner advice.
Use examples that create self-selection
Good candidates want to know the texture of the work.
You might write:
- In one week: You might talk with a founder pre-launch, help another founder sort through early customer traction, and connect a more advanced operator to a next-stage program.
- In one room: You may have someone with first sales and someone with a larger operating challenge. Your job is to make both conversations useful.
- In this role: You need range. You can't only speak beginner or only speak scale.
The best job ad example here doesn't glamorize later stages as better. It respects each stage for what it is. That attracts people who can meet builders where they are instead of talking down to them.
8. Anti-Bullshit, Anti-Self-Promotion Job Ad Template
Sometimes polite language fails. If you're trying to keep out takers, consultants hunting leads, and performance artists disguised as helpers, say it directly.
That sharpness will scare some people off. Good. Those are often the exact people you don't want.

Draw a hard line
One reason candidates hate many job ads is that they feel like glossy bait. You can cut through that by sounding like a real person with standards.
For example:
We are not building a room for self-promoters. We are building a room for kind, bold people who do real work and tell the truth.
Then get even more specific.
- This role is for you if: You're tired of networking theater and like honest conversations.
- This role is not for you if: You need every interaction to lead to visibility, advantage, or a sale.
- What you'll protect: Confidentiality, trust, and a room where people can admit the truth.
- What gets you removed: Extraction, pitching, posturing, and using the network for yourself.
This style works because it names the disease. Most communities die from the same thing. They let in too many people who want access more than they want to help.
Keep the tone sharp, not childish
You can be blunt without sounding sloppy. Stay direct. Stay adult. Stay clear.
This item also ties back to a simple reality from earlier: candidates respond to specificity. JobAdder's write-up on job ad examples and DEI-minded writing points to guidance that strong ads clearly state responsibilities, qualifications, location, work arrangement, salary or benefits, and application steps. The same piece also cites Appcast guidance that job descriptions around 300 to 800 words perform best for click-to-apply rates, and that ads with 4 or more benefits can reach up to a 22.5% apply rate.
So yes, you can write an anti-bullshit job ad. Just make sure it still includes the basics. Rage is not a hiring system. Clarity is.
8-Template Job Ad Comparison
| Template | Implementation complexity 🔄 | Resource requirements ⚡ | Expected effectiveness ⭐ | Expected impact 📊 | Ideal use cases & tips 💡 |
|---|---|---|---|---|---|
| Founder-Focused Community Manager Job Ad Template | Medium–High, nuanced vetting and facilitation skills | Moderate, time for screening, events, and relationship-building | High, excels at finding culturally aligned managers | Strong, improves retention and deep peer learning | For founder-centric communities; include founder story, screen for vulnerability |
| Skills-Based Operator Position Template | Medium, requires skills assessments and trial projects | Moderate–High, work-sample tests and structured interviews | High, identifies practical, hands-on operators | High, brings executional capacity and diverse talent | Target self-made builders; ask for metrics and include trial tasks |
| Values-Driven Cultural Fit Job Ad Template | Low–Medium, copy-first but needs careful framing | Low, values assessment fields and application tweaks | High, reliably filters for cultural alignment | Medium–High, reduces toxic hires, strengthens cohesion | Lead with "We believe…" statements; include values questions but avoid cult-like tone |
| Transparency-First Job Ad Template | Low–Medium, needs candid leadership input and clarity | Low, clear copy and comp disclosure; minimal extra tooling | High, attracts mature, mission-driven candidates | High, reduces onboarding surprises and early departures | Use "What this role is NOT", disclose comp and time allocation |
| Peer Mentor & Advisor Recruitment Template | Medium, coordinator role and ongoing engagement management | Medium, event coordination, mentor recognition, clear guidelines | High, effective if mentors are well-managed and bounded | High, increases network wisdom and reciprocal learning | Lead with mentee success stories; set time commitments and anti-pitch rules |
| Midwest Values-Centered Posting Template | Low, regional tone and examples require authenticity | Low, copy adjustments; modest outreach to local channels | Medium–High, strong local cultural resonance | Medium, strengthens local identity but may narrow pool | Use warm, direct language; be genuinely Midwest or risk performativity |
| Builder Stage-Appropriate Job Ad Template | Medium–High, segmentation and ongoing updates needed | Medium, multiple role versions and stage-specific materials | High, matches candidates to appropriate founder stages | High, reduces mismatches and improves program fit | Map roles to explicit stages; give concrete examples of cohorts |
| Anti-Bullshit, Anti-Self-Promotion Job Ad Template | Low–Medium, tone crafting plus enforcement policies | Low, bold copy and vetting rules; confidence from leadership required | High, quickly repels misaligned applicants | Medium–High, creates high-signal, lower-volume applicants | Be explicit about vetting and consequences; use direct, conversational tone |
Your Next Hire Should Be Kind and Bold
Hiring is where culture gets real. Every person you bring in either strengthens your standards or chips away at them. That's why I don't treat a job ad like admin work. I treat it like the front door.
If you take one thing from these job ad example templates, let it be this. Stop trying to sound impressive. Start trying to sound accurate. The right people are not looking for the most polished ad. They're looking for the clearest one. They want to know what the job is, what kind of people they'll work with, what behavior gets rewarded, and what behavior gets shut down.
That's especially true if you care about kindness and boldness. Those values are easy to put on a website and hard to protect in real life. Your job ad is one of the first places you prove you mean it. If you want kind givers, say so. If you don't want takers, say so. If confidentiality matters, say so. If your company values direct communication, hard work, and humility, write the ad in that voice.
I'd also push you to stop using generic “culture fit” language. Most of it is camouflage for weak thinking. Replace vague personality talk with behavior. Replace prestige signals with proof of work. Replace hype with tradeoffs. Replace polished employer branding with practical detail.
That means including salary when you can, being clear about work arrangement, naming the actual application steps, and describing a real day in the role. It also means giving candidates enough texture to opt out on their own. Self-selection saves time. Bad-fit interviews are expensive, even when nobody sends you an invoice for them.
And one more thing. Your ad should repel people. That's healthy. If your posting attracts everybody, it filters nobody. I'd rather write something that feels a little sharper and have the right ten people apply than write something bland and sort through a pile of mismatches.
If you're building in Chicago or the Midwest, Chicago Brandstarters is one place where that kind of filter makes sense. The community describes itself as a free, vetted group for kind, bold, hard-working builders, with small private dinners, confidentiality, and identity verification to keep out self-promoters. Even if you never join, that standard is worth borrowing.
Write the ad like you know who belongs in the room. Then prove it in every line.
If you're building in Chicago or the Midwest and you want to be around kind, bold operators instead of transactional networkers, take a look at Chicago Brandstarters. It's a free, vetted community built around honest conversation, private dinners, and helping kind givers grow.


Leave a Reply