Tag: go to market
-
Model of Distribution Explained for New Founders
You can have a product people like and still feel stuck. The box is packed, the samples look good, and the first buyers are asking for it, but you still need a real path from your hands to theirs. That path is your model of distribution, and if you're building in Chicago or anywhere in…
Written by
-
Distribution Channel Strategy: A Guide for New Brands
You finally got the product made. Maybe it's in boxes by your couch. Maybe it's still a polished prototype sitting on your kitchen table. Either way, the same question hits every founder at the same time. Where the hell do I sell this? I've watched Midwest founders freeze at this point. They start thinking they…
Written by
