Month: May 2026
-
First Time Founders: Your No-BS Startup Guide
You're probably doing that thing where you open twelve tabs, stare at your notes, and wonder whether you've got a real business or just a very expensive hobby waiting to happen. I know that feeling. Head in hands. Coffee getting cold. Brain bouncing between, “This could work,” and, “Who am I kidding?” That's a normal…
Written by

-
The 7 Best Books on Marketing and Sales for Founders
You're building a brand from scratch. You know you need to get good at marketing and sales, fast. Then you search for the best books on marketing and sales and get buried in giant lists, recycled summaries, and vague praise. That's useless when you're trying to make payroll, ship product, and get customers to care.…
Written by

-
Rapid Prototyping in Manufacturing: A Founder’s Guide
You've got a sketch, a CAD file, or a rough idea that keeps nagging at you. You can see the product in your head. You can almost feel it in your hand. But you still don't know if the grip is awkward, if the lid seals, or if the thing will feel cheap when a…
Written by

-
A Blog About Ecommerce: The Founder’s No-BS Guide
Most advice about a blog for your store is bad. It tells you to publish often, chase keywords, and “build brand authority.” That's how founders end up with a graveyard of polite articles nobody reads and nobody buys from. A blog about ecommerce shouldn't exist to fill a content calendar. It should pull weight like…
Written by

-
City of Chicago Small Business Expo: Your 2026 Playbook
You're probably staring at the event page for the City of Chicago Small Business Expo and thinking the same thing most founders think. “Is this actually useful, or am I about to spend half a day collecting brochures I'll never read?” Fair question. Most expo advice is garbage because it treats every event like a…
Written by

-
Tech Startups in Chicago: A Founder’s Inside Guide
The most common advice about tech startups in Chicago is lazy. It goes like this: build here if you want lower costs, then move to a coast when things get serious. I think that advice is backwards. If you're building a company that needs hype, constant social proof, and a room full of tourists calling…
Written by

-
Your Service Business Manager Hiring Guide
You probably don't need “more help.” You need one person to stop your business from running through your inbox, your phone, and your memory. If you run a service business, you've likely become the default answer for everything. A client has a complaint, you jump in. A job needs scheduling, you do it. An invoice…
Written by

-
Your in Person Workshop Playbook for Founders
Most advice about an in person workshop is wrong. People tell you to build slides, pick a theme, and stuff the day with content. That's how you get polite nods, fake energy, and a room full of founders who leave with a tote bag and no one they'd trust with the truth. I run these…
Written by

-
Early Stage Companies: Master Metrics & Traction in 2026
Most advice about early stage companies is built for a tiny slice of founders. It assumes you're raising VC, building software, and chasing the same milestones as everyone on startup Twitter. That's bad advice for many founders. If you're building a product brand, an ecommerce business, or a practical service company in Chicago or the…
Written by

