Tag: financial modeling

  • Financial Planning for Startups: A No-BS Midwest Guide

    Most advice about financial planning for startups is built for companies chasing venture rounds, not for the founder in Chicago, Milwaukee, Indianapolis, or Des Moines trying to sell real products at a profit. That advice tells you to dream in funding milestones. I think that's backwards. If you're building a bootstrapped or lightly funded ecommerce…

  • Format Income Statement: A Founder’s No-BS Guide

    Most advice about the format income statement gets the job backwards. People act like the point is compliance. Fill out the rows. Match the accounting template. Hand it to your bookkeeper. Done. I think that's lazy advice. You are not building this document to impress an accountant. You are building it to answer one brutal…