Tag: customer retention
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What Is Brand Loyalty and How to Build It
Most advice about brand loyalty gets the first half wrong. It treats loyalty like a synonym for repeat buying, then stops there. That's a mistake, because a customer can buy again from habit, convenience, or a discount and still leave the second a better offer shows up. If you run an ecommerce brand, you feel…
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How to Raise Prices Without Losing Customers: A Founder’s Guide
Let's be honest. The thought of raising your prices can tie your stomach in knots. It feels like you might betray the very people who believed in you from day one. I've been there. But you have to stop thinking of a price increase as greed. It's a vital sign. Think of it like this:…
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A Founder’s Guide to Dealing With Difficult Customers
Look, nobody enjoys getting that gut-wrenching, angry email from a customer. It’s a punch to the gut. When you’re a founder, that stuff feels incredibly personal, like a direct attack on you and your baby. I’ve been there. My first reaction was always to get defensive, to rattle off all the reasons why they were…
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