Tag: business finance
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Balance Sheet of the Company: A Founder’s Guide
Your bookkeeper sends over a PDF called “balance sheet of the company,” and you do what most founders do. You skim it, see a bunch of line items, feel mildly guilty, and go back to marketing, product, or sales. I get it. The balance sheet looks like accountant territory. But if you run a brand,…
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A Founder’s Guide to the Calculation of Gross Margin Percentage
Let's get straight to it. As a founder, the first number you must master is your gross margin percentage. This isn't just accounting jargon; it's the raw pulse of your business. The formula is dead simple: (Revenue – Cost of Goods Sold) / Revenue. This calculation reveals your core profitability before you pay for rent,…
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