Tag: brand loyalty
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What Is Brand Loyalty and How to Build It
Most advice about brand loyalty gets the first half wrong. It treats loyalty like a synonym for repeat buying, then stops there. That's a mistake, because a customer can buy again from habit, convenience, or a discount and still leave the second a better offer shows up. If you run an ecommerce brand, you feel…
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A Founder’s Guide to Dealing With Difficult Customers
Look, nobody enjoys getting that gut-wrenching, angry email from a customer. It’s a punch to the gut. When you’re a founder, that stuff feels incredibly personal, like a direct attack on you and your baby. I’ve been there. My first reaction was always to get defensive, to rattle off all the reasons why they were…
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